Chinonso Arubayi is a multi-faceted media entrepreneur who has built her career at the intersection of storytelling, technology, and business innovation across Nigeria’s huge entertainment landscape.
As a sought-after speaker, Chinonso has delivered presentations at TEDx, Her Summit, and The Mental Health Conference, sharing insights on media innovation and entrepreneurship. Her work in film distribution and licensing of Nollywood movies has given her practical experience in content monetization across digital platforms and international markets.
As an accomplished actor, TV host, producer, and beauty entrepreneur, she brings a unique perspective to the evolving world of digital content monetization from her roles in over 70 movie productions.
Her media entrepreneurial journey began at Consolidated Media Associates, the powerhouse behind Sound City, Trybe TV, and Spice TV, where she created and produced original content including popular shows like “On The Couch,” “Project Swan,” and “You’ve Got Issues.”
This foundational experience gave her deep insights into content creation, audience engagement, and the business mechanics of media production.
Chinonso’s commitment to professional excellence led her to pursue specialized training in the Business of Film Making for film producers at the School of Media Studies, Pan Atlantic University in 2018.
She transformed this knowledge into tangible results by producing her debut feature film “I AM NAZZY,” which achieved nationwide cinema distribution in April 2022, demonstrating her ability to navigate both creative and commercial aspects of content monetization.
Her acting portfolio spans critically acclaimed productions across multiple platforms, including AMVCA-nominated series “Rumour Has It” by NdaniTV, Amazon Prime’s “Crazy Grannies,” and Netflix’s award-winning “Lockdown” directed by Moses Iwang.
Four of her films have premiered at the Toronto International Nollywood Film Festival, earning her nominations for Best Actress and Best International Film for her role in “Ebi.”
Beyond entertainment, Chinonso has successfully collaborated with major brands including Unilever, Nestle, Fan Ice, and Land Wey Investments, demonstrating her understanding of brand partnerships and commercial storytelling. Her entrepreneurial ventures in the beauty industry further showcase her ability to build businesses around personal brand narratives.
Holding a Bachelor’s degree in Mass Communication, Chinonso combines academic foundation with real-world experience in creating, producing, and monetizing content across traditional and digital platforms. Her mission centers on inspiring women to reach their full potential while championing proudly Nigerian brands and stories on global stages.