Maynor Gustavo Larrieu

Maynor Gustavo Larrieu is widely regarded as one of Belize’s foremost digital-marketing strategists and thought-leaders in the tourism and hospitality arena. With over a dozen years of dedicated digital-marketing experience in Belize and abroad, and nearly two decades of service in the tourism industry, he combines hands-on operational know-how with cutting-edge digital expertise.

Professional Journey & Current Role

Maynor currently serves as Market Manager for the Expedia Group covering Belize and the Guatemala — a role he has held for the past three years. During this tenure, he has been instrumental in crafting and executing campaigns that leverage Expedia’s global distribution channels for the unique travel market of Belize and neighbouring regions.
Prior to this role, he served as Marketing Director for the Belize Tourism Industry Association (BTIA), and later as Digital Marketing Manager for the Belize Tourism Board (BTB). These positions gave him deep insight into both private-sector tour operations and public-sector destination marketing, enabling him to bridge strategy and execution in digital channels.

Digital & Strategic Expertise

Maynor’s digital marketing acumen is built on a foundation of analytics, web development, UX, content strategy and social-media storytelling. He holds a Google Analytics certification and leverages his UX/web development skills to ensure digital assets are
optimized for performance and conversion. At the BTB, he was quoted emphasizing the importance of unified dashboards and standardized metrics across traditional and digital channels. MeltwaterIn Belize’s fast-evolving tourism landscape, Maynor has positioned himself as a “digital marketing expert” – helping resorts, restaurants, tour operators, and other tourism-affiliated organisations enhance their online presence, improve booking funnel performance, and connect strategically with their target audience.

Thought-Leadership & Training

Maynor is also a sought-after speaker, having delivered keynote and panel presentations at
major regional events including the CAMACOL Hemispheric Congress in Miami, the
Guatemala Tourism Congress, the Tourism Marketing Congress (Nicaragua), and annually

at Belize’s Digital Marketing Summit hosted by the BTB as well as organizer and speaker of
the 1st AI Summit in Belize. In his role as trainer and mentor, he has designed and led
workshops such as “Content is King”, BTB’s Social Media Workshop, BTIA’s Marketing
Seminar, and professional-business behaviour seminars for tour-operators and Marketing
& Sales Tactics for the Chamber of Commerce in Belize.

Academic Background & Personal Interests

Maynor holds a double major Bachelor of Arts in International Marketing and International
Commerce.
When he’s not immersing himself in digital campaigns, he enjoys travel, photography (he is
an award-winning photographer), and community service. An active member of the Rotary
Club and currently the membership director at the Rotary Sunrise Club of Belize as well as
the next incoming president, he mentors driven young professionals and supports local
youth development initiatives.
Why Maynor Stands Out

• Rare blend of tourism-industry operational experience and digital-marketing
expertise in the Belize market.
• Proven track record of leveraging analytics and digital storytelling for destination
and hospitality brands.
• A gifted communicator: trainer, speaker and mentor — helping others navigate
digital transformation.
• Deeply rooted in Belize’s tourism ecosystem, yet globally minded — which gives
him both local insights and international perspective.
• Continuously upgrading his skills (UX/web dev, analytics, international marketing)
to stay ahead in the digital-marketing world.

Short Biography

Maynor Gustavo Larrieu is a Belize-based digital-marketing strategist, speaker, trainer and
award-winning photographer, currently serving as Market Manager for the Expedia Group
covering Belize and Guatemala. With over 19 years in the tourism industry and 12+ years
focused on digital marketing, he has held leadership roles at the Belize Tourism Industry

Association and the Belize Tourism Board. A passionate presenter and mentor, he regularly
trains tourism-and-hospitality teams in content strategy, digital marketing and social
media and analytics. Academically grounded with a double major in International
Marketing & International Commerce, Maynor blends data-driven digital insight with
creative storytelling and a commitment to Belize’s tourism and youth-development
sectors.